| Welcome to Atlantic Publishing Company |
|
|
|
|
|
|
|
|
|
|
|
Welcome to Atlantic Publishing Company. We are your
#1 source for Books, Videos, Training Materials, Tools, and Software for
Business Resources,
Atlantic Publishing Company invites your
business or school to establish an account. Once your account is
established, you may submit purchase orders and be billed for your
orders. Simply contact us to get a discounted bulk quote and to place
your orders.
Please
fill out the requested information to get started!
As a LIMITED TIME BONUS FOR ORDERING FROM OUR WEB SITE: Place your Order online and pay only $6.95 shipping on your entire order (Orders $250 and more receive free shipping)! (Continental U.S. Only - Regular shipping charges apply to International, Alaska and Hawaii) |
||||||||||||||||||||||||||||||||||||||||||||||||||||
|
When You Have to File for Bankruptcy: Step-by-Step Instructions
to Take Control of Your Financial Future According to the United States Bankruptcy Courts, the number of bankruptcies filed each year is on the rise. People file bankruptcy for a variety of reasons, such as preventing foreclosure on their homes, preventing repossession of property, loss of employment, or reducing or eliminating debts. The most common types of bankruptcy for which individuals file are Chapter 7 and Chapter 13. Chapter 7 involves the surrender of property to pay debts, while a Chapter 13 bankruptcy allows for the retention of property but requires payments over the next three to five years. This book is divided into three sections: evaluating your need to file for bankruptcy, how to file for bankruptcy, and what to do after you have filed. In the first section, you will be provided with evaluation tools, determine your eligibility, learn how to check your credit report for accuracy, and learn about the different types of bankruptcy for which you can file. In the second section, you will learn about the major changes in bankruptcy law, bankruptcy lawyers, alternatives to filing for bankruptcy, bankruptcy code, collection agencies, exempt property, nondischargeable debts, what bankruptcy can and cannot accomplish, the automatic stay provision, foreclosure, tax levies, bankruptcy fees, the 341 meeting, bankruptcy myths, the initial consultation with your lawyer, and bankruptcy timelines. You will learn the answers to some of the most common questions about bankruptcy, such as: "Will creditors stop harassing me?" "Will my spouse be affected?" "Who will know about my filing?" "Will I ever get credit again?" "What does it cost?" The final section will provide a brief overview of what to do after you have gone through the bankruptcy process. We will address the issues of how to get car loans and home loans and how to build credit after bankruptcy. Whether you are filing for bankruptcy for the first time or, unfortunately, you have been through it before, When You Have to File for Bankruptcy will provide insight into the complex and burdensome process. Item#: 9781601382092 $24.95 
|
 |
|
The Complete Guide to Writing Web-Based Advertising Copy to Get
the Sale: What You Need to Know Explained Simply Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition's, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid style; the do's and don'ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic. Item# 9781601382320 $24.95
|
 |
|
Your Complete Guide to Leaving An
Inheritance For Your Children and Others: What You Need to Know
Explained Simply While more than 50 percent of Americans feel it is important to leave an inheritance for their children and other beneficiaries, the majority have not yet made any plans for their estate. This new book will serve as an aid in your planning, providing you with indispensable information and the necessary tools. Whether you choose to arrange a trust or a will, you will learn how to do so, as well as how to manage and alter your plans. You will be able to choose which trust is right for you, be it living, incentive, Qualified Terminable Interest Property, charitable remainder, children's, support, family, or generation-skipping tax-exempt. You will decide which will - holographic, nuncupative, self-proving, statutory, simple, joint, living, mutual, ethical, electronic, or video - best fits your needs. Furthermore, you will learn about income only trusts, the Uniform Transfers to Minors Act, 529 plans, and Coverdell accounts. In this book, you will learn tips for distributing inheritance among children and what an appropriate inheritance is, as well as about inheritance taxes, exempt beneficiaries, disinheritance, durable power of attorney, and advance health care directives. Additionally, you will learn tips for distributing inheritance among children; what an appropriate inheritance is; how to prevent fights over inherited property; how to deal with adopted children, stepchildren, and children from a second marriage; how to select trustees and guardians; how to protect your money from a financially immature child, a child's spouse, and creditors; how to divide valuables and non-cash assets; and how to deal with the family home. Your Complete Guide to Leaving an Inheritance for Your Children and Others makes this difficult process easy to understand by using simple, every day language. If you are one of the many people who want to leave an inheritance but do not know where to begin, it is time to pick up this book and start planning. Item# 9781601382108 $24.95
|
 |
|
The Complete Guide to Creating Your Own Living Trust: A
Step-by-Step Plan to Protect Your Assets, Limit Your Taxes, and
Ensure Your Wishes are Fulfilled You worked hard for your money, so it's only natural that you want some control over what happens to your assets in the event of your death. At the very least, you probably want to minimize or avoid potential hassles and headaches for your loved ones. A living trust, created while you're alive, lets you control the distribution of your estate. You transfer ownership of your property and your assets into the trust. You can serve as the trustee or you can select a person or an institution to be the trustee. If you are the trustee, you will have to name a successor trustee to distribute the assets at your death. A living trust is probably the best strategy to avoid probate, protect your financial privacy, and provide long-range planning advantages. If you want to protect your assets and make sure they are distributed according to your wishes, you should think about establishing a living trust. It can be designed to manage your investments now and provide broader financial management later to make provisions for a surviving spouse, children, or other family members, and to reduce the impact of estate taxes or avoid probate. What are the advantages of a living trust? Properly drafted and executed, it can avoid probate because the trust owns the assets ‑ not the deceased. Only property in the deceased's name must go through probate. The potential downside? Poorly drawn or unfunded trusts can cost you money and endanger your best intentions. Many books on estate planning and living trusts indicate you do not need the services of an attorney, while we highly recommend an attorney versed in this area to assist you. We do not recommend going through the process alone. What this book will do is explain the complicated issues, terminology, and planning strategies of living trusts to the layperson (me and you). When you meet with a qualified attorney you will be well prepared, versed in the language, and ready to discuss issues and strategies that you will be familiar with, saving time, legal fees, and ensuring peace of mind. Get started today with the help of this new book. ISBN-10:1-60138-113-1 • ISBN-13:978-1-60138-113-2 • Item #9781601381132 • $24.95
|
 |
|
The Complete Guide to Becoming a Successful Mortgage Broker: Insider Secrets You Need to Know A reliable mortgage broker
is in constant demand and never short on business in any economic
condition. According to the U.S. Department of Labor, the average
income of mortgage broker's is $43,210. The mortgage brokering
business is one of the fastest growing occupations in America today,
yet the financial success rate for these new brokers is dismal. It
is estimated that less than 30 percent of new mortgage brokers ever
become financially successful. Virtually all mortgage brokers are
paid strictly on commission, so there is little motivation for the
company to help you succeed. You need the proper training to be
prepared.
|
 |
|
How to Write and Design a Professional Résumé to Get the Job:
Insider Secrets You Need to Know - With Companion CD-ROM In these tough economic times companies are downsizing, outsourcing, and merging, and job seekers are facing more competition than ever. You need a great résumé to stand out from the crowd. Your résumé is a platform to detail your achievements and experience. A résumé is a "marketing" document, designed to "sell" an employer on why they should contact and ultimately hire you. You will learn the basic components that must be in your résumé, résumé formats, key action words, common résumé myths, what fonts to use, how to stress accomplishments, what information you should never put on a résumé, how to write your résumé from the employer's perspective, how to write the résumé to fit the job, what words to use and what words never to use, techniques to get the interview, the secrets of a great cover letter, how to best describe your experience, how to detail employment gaps, and how to develop a professional résumé. You also will learn about paper selection, electronic résumés, white space, margins, graphics, and computer software to help layout your résumé. If you use all this information, you will give yourself that edge over the competition that you deserve. Item# 9781601381347 $29.95
|
 |
|
Word Of Mouth Advertising Online & Off: How to Spark Buzz,
Excitement, and Free Publicity for Your Business or
Organization-With Little or No Money Word-of-Mouth Marketing, "WOMM" as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. This new up-to-date book covers it all. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the "buzz" - free publicity about your product or service whether online or off. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management. In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you. Item # 9781601380111 $24.95
|
 |
|
The Complete Guide to Online Investing:
Everything You Need to Know Explained Simply
The number of people investing online is increasing every year. This
is due in large part to the advent of the necessary technology and
the pervasiveness of computers. Online Investing: Everything You
Need to Know Explained Simply will help you become one of the many
people who have taken advantage of online investing and show you how
to invest wisely.
|
 |
|
101 Ways to Make Studying Easier and Faster For High School
Students: What Every Student Needs to Know Explained Simply With many students today participating in extracurricular activities, jobs, clubs, and responsibilities at home, it is common to find an area that is lacking - studying. Teachers have identified that poor study skills are often to blame. On the other hand, students have found that many of the textbooks and worksheets forced upon them are either boring or difficult to understand. Whether it is bad habits or complicated materials that prevent you from studying well, 101 Ways to Make Studying Easier and Faster for High School Students can help you improve the effectiveness of your studying. After all, effectiveness is not measured by the length of time spent studying, but by the level of comprehension. In this new book, you will learn how to make a study schedule, how to design an effective study space, how to read for comprehension, how to get organized, how to find your learning style, how to listen better in class, how to use reference sources, how to boost your concentration, and how to stay motivated. You will learn effective note taking strategies, where to study, when to study, time management skills, strategies for reading novels and text books, memorization techniques, and organizational skills. Additionally, you will find out how to stay awake while studying, how to change your current habits, and how to make studying more enjoyable. We will provide you with various studying methods, including flashcards, quizzes, summarizing, outlining, answering study guide questions, and the proven SQ3R method, as well as exercises to help improve your skills. Furthermore, 101 Ways to Make Studying Easier and Faster for High School Students is full of tips from students just like you, as well as teachers. No two people learn the same way, and no one study method will work for everyone. While this book introduces you to different study methods, the aim is to improve your learning, your understanding, and, ultimately, your grades. Item# 9781601382177 $21.95
|
 |
|
Returning From the War on Terrorism: What Every Veteran Needs to
Know to Receive Your Maximum Benefits According to the U.S. Census Bureau, there are approximately 26 million veterans in the United States. As of January 2007, more than 1.6 million U.S. servicemen and women had tours of duty in Afghanistan and Iraq. When not on active duty, more than 20 percent of these vets do not have health care coverage, and many more are unaware of the hundreds of benefits to which they have access. As a result, many are suffering financial strain during and after deployment. This is a discouraging statistic because the federal and state governments, as well as private foundations, have scholarships and military discounts available only to veterans. There are billions of dollars in aid available, waiting to be claimed, but the problem is finding and properly applying for these programs. This groundbreaking new book will provide help to those heroic Americans who have answered our government's call to duty. You will find all contact information and Web sites included, making it easy to apply for the benefits you are entitled to, while meeting the requirements of the Department of Veterans Affairs and other organizations and private institutions. Here is a small sampling of what you will learn about: the GI Bill, scholarships, grants, companies that offer military discounts, GI Bill eligibility, details of VA loans, National Guard GI Bill, benefits after service, veterans' employment, education, and training programs, VA-guaranteed home loan, GI Bill Apprenticeship and OJT Program, Vocational Rehabilitation and Employment (VR&E), Reserve Education Assistance Program (REAP), disability compensation, employment and training, frequently asked questions, asking for local discounts, GI Bill education programs, homeless veterans programs, state veteran benefits directory, survivor benefits, VA appeals process, VA benefits explained, VA hospitals and facilities, veteran disability compensation, veterans' health care, veterans' life insurance, veterans' pension programs, vocational rehabilitation, burial and memorial benefits. If you are in the military now, a veteran, or a military family member, you will find this resource invaluable. Item# 9781601381507 $21.95
|
 |
|
Outdoor Glamour Photography: The Complete
Digital Guide to Taking Successful Outdoor Glamour Photographs In Outdoor Glamour Photography Bill Lemon explains, image by image, how each was created and the equipment used, as well as the time of day that produces the best image and how to use the light to your advantage. Also included is a discussion of scouting for locations that fit one model better than another, backgrounds, depth of field issues, and much more. Reading light and not being afraid of it is
the secret to wonderful pictures. In this new book, Lemon teaches
you everything you need to know about light as it pertains to
outdoor photography. In addition, he introduces the use of fill
flash in certain situations and the use of what nature has provided
for bounced light.
|
 |
|
Renewable Energy Made Easy: Free Energy from
Solar, Wind, Hydropower, and Other Alternative Energy Sources
Studies have shown that the average North American family will spend more than a quarter of a million dollars on energy in a lifetime. What many other countries, including Germany, Spain, France, Denmark, China, Brazil, and even Iceland, have realized is that there is a better way to power our homes, businesses, and cars - by using renewable energy sources. Recently, the United States has begun to understand the importance of reducing its reliance on coal, natural gas, nuclear power, and hydropower plants, which comprise the majority of the nation's electricity, due to increasing oil prices. Some sections of the country, including California, are turning to renewable energy sources. In fact, 12 percent of California's electricity is produced by renewable resources. The potential for the use of renewables is very large and understanding their use and their impact is key. Renewable Energy Made Easy will provide you with everything you need to know about these alternative energy sources. You will learn about solar power, wind power, water power, biofuels, geothermal energy, ethanol, wave farms, photovoltaic power plants, and hydrogen fuels. You will also become well-versed on the availability, aesthetics, environmental and social considerations, and longevity issues of these so-called soft energy technologies. In addition, you will learn about the current costs and the projected costs in the future, ENERGY STAR® regulations, the newest research and innovations, and the high development potential of renewable energy. This book will serve as a guide to creating more efficient buildings and an invaluable resource for how to change our preconceived notions about power. This book has taken the complexity and scientific terms out of this topic, making it jargon-free and easy to understand. Ultimately, you will learn how our country can improve energy efficiency, reduce oil dependence, improve energy security, and reduce the health and environmental impact of our current energy system. Item #9781601382405 $24.95
|
 |
|
How to Open & Operate a Financially
Successful Florist and Floral Business Both Online and Off: With
Companion CD-ROM The dream of starting a floral business can easily become a reality. Florist shop owners enjoy creating beautiful floral arrangements for individuals or special occasions. According to the customer's order, they cut and arrange live, dried, or artificial flowers and foliage. They design arrangements by trimming flowers and arranging bouquets, sprays, wreaths, dish gardens, and terrariums. This new book will teach you all you need to know about getting started in your own florist business in the minimum amount of time. Here is the manual you need to cash in on this highly profitable, quickly growing segment of the retail industry. This new book is a comprehensive and detailed study of the business side of a floral shop. This superb manual should be studied by anyone investigating the opportunities of opening a store. If you enjoy meeting people, this may be the perfect business for you. This complete manual will arm you with everything you need, including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no entrepreneur should be without. While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the companion CD-ROM has the actual business plan that can be used in Microsoft Word), buying (and selling) a floral store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, distribution channel planning, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, auditing, successful budgeting, and profit planning development. By reading this book you will become knowledgeable about basic cost control systems, retail math and pricing issues, floor plans and diagrams, equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, low cost internal marketing ideas, management skills, low and no cost ways to satisfy customers and build sales, as well as thousands of great tips and useful guidelines. In addition, you will learn how to set up computer systems to save time and money, how to hire and keep qualified professional staff, how to generate high profile public relations and publicity, and how to keep bringing customers back. The manual delivers literally hundreds of
innovative ways to streamline your business. Learn new ways to make
your operation run smoother and increase performance. Shut down
waste, reduce costs, and increase profits. Store owners will
appreciate this valuable resource and reference it in their daily
activities as a source for ready-to-use forms, Web sites, operating
and cost cutting ideas, and mathematical formulas that can be easily
applied. The Companion CD-ROM contains all the forms in the book, as
well as a sample business plan you can adapt for your own use.
Item# 9781601381408 $39.95
|
 |
|
101 Ways to Score Higher on Your GMAT: What You Need to Know
About the Graduate Management Admission Test Explained Simply Every year more than 200,000 people take the Graduate Management Admission Test, also known as the GMAT. Of those, 21 percent are repeat testers. The best business schools in the country typically look for scores in the upper 600s to low 700s, with 800 being the highest score. How can you pass the test and improve you score? Reading 101 Ways to Score Higher on Your GMAT and using the techniques provided within is one way to do so. The GMAT is used to assess the qualifications of business school
candidates and predict their performance in an MBA or other graduate
management program. In this book, you will learn how to prove you
are ready for advanced study in business and management. You will
learn about the computerized adaptive format and the content of the
exam. You will also learn how to read questions correctly, control
your anxiety, and how to approach each section. In addition, you
will be presented with a list of resources to help you prepare and
dozens of proven strategies, mindsets, and problem solving methods.
|
 |
|
What to Expect When Your Child Leaves For College: A Complete
Guide for Parents Only According to experts in the field of psychology, more than half of parents experience some sort of separation anxiety when their child leaves for college. You may have been looking forward to your child's departure for 18 years, but now that the time has finally come you are experiencing mixed emotions. What to Expect When Your Child Leaves for College will provide you with valuable information and will help make the transition easier. In this new book, you will learn how to encourage independence, how to offer support, how to handle the drop-off, how to deal with empty nest syndrome, how to talk to your child about his or her emotions, how to keep the lines of communication open, how to plan meaningful family time, and how to teach your child to live on his or her own. Additionally, you will be provided with insight into your child's emotions, which will help you understand his or her behavior, such as spending excessive amounts of time with friends, ignoring you, or being disagreeable. You will learn how to handle the emotional rollercoaster, how to give your child time to adjust to college life, how to prepare for your child's first visit home, and how to help others deal with the transition. By reading this book, you will learn how your life will change, and you will discover ways to fill the void. What to Expect When Your Child Leaves for College provides you with countless ways to prepare yourself for your child's departure, as well as advice from parents, students, and psychologists. Whether your first child is leaving for college or it is your youngest child going away to school, you will find ways to cope with this difficult time in your life. Item# 9781601382184 $21.95
|
 |
| ||||
|
Special Promotions | | ||
|
Order online and pay only $6.95 shipping on your entire order (Continental U.S. Only - Regular shipping charges apply to International, Alaska and Hawaii) FREE SHIPPING ON ORDERS OF $250 AND MORE*
|
| ||
| ||||
SSL
Real Estate
Careers, Real Estate
Investing, Investments, Career Planning, Personal Finance, Internet,
Education, Legal, Home Ownership, Photography,
Study Guides & Educational Resources, Advice and practical guides on How
to Start a New Business, eBay, Retirement, Employee
Programs, Parenting, Home Maintenance and Improvements, Energy
Efficiency & Green Homes, Elder Law, Legal Resources, Non-Profit
Resources, Employee Management, Marketing, Business, Photography, Reference Books, Food
Service, Hospitality, and Food Service & Safety Posters. 
